About Xolani

About Xolani Beauty

Welcome to Xolani Beauty, a celebration of diversity, empowerment, and self-expression. Our journey began with a simple yet powerful idea: to create a makeup line that embraces the unique beauty of Women of Color. Named after our founder's beautiful daughter, Xolani, which means "peace," our brand stands as a testament to finding harmony and confidence in one's own skin.

a group of beautiful black women

Our History:
Xolani Beauty was born out of a passionate desire to fill a gap in the beauty industry. Recognizing the need for makeup products that cater specifically to the diverse range of skin tones, we set out on a mission to provide high-quality, inclusive beauty solutions that empower women to embrace their individuality.

Our Mission:
At Xolani Beauty, we aim to redefine beauty standards by celebrating the rich and diverse spectrum of skin tones and features. We're committed to creating products that enhance your natural beauty and serve as tools of self-expression and empowerment. Through innovation, inclusivity, and uncompromising quality, we aim to make every woman feel confident, radiant, and proud of who she is.

Our Values:

  • Inclusivity: We believe that beauty comes in all shades, and our products are thoughtfully designed to cater to the unique needs of Women of Color.
  • Empowerment: We empower women to express themselves authentically, confidently, and unapologetically.
  • Quality: We uphold the highest standards of quality and craftsmanship, ensuring that our products exceed your expectations.
  • Community: Xolani Beauty is more than a brand; it's a community where everyone is welcome, valued, and celebrated.

Founder's Story:
Xolani Beauty is the culmination of a dream that took root in the heart of our founder, Nayah Ndefru. As a Woman of Color and a passionate advocate for self-acceptance,  Nayah Ndefru embarked on this journey to create a brand that resonates with women who have often felt overlooked by the beauty industry. Her vision, dedication, and unwavering belief in the power of diversity continue to drive Xolani Beauty's commitment to change.

Thank you for being a part of our journey. We invite you to explore our collection, discover your perfect shades, and join us in celebrating the beauty that radiates from within.

With love and empowerment,
The Xolani Beauty Team